Shanghai Young People’s Favorite Social Media Site: Sina Weibo

22 Feb

What is Sina Weibo?

Sina Weibo a Chinese micro blogging website. Akin to Twitter, it is one of the most popular sites in China, in use by well over 30% of Internet users, of which most users are people aged from 18-35. It was launched by SINA Corporation in 2009, and achieved a great success during the following years. Just with in two years—by the time of November 2011, Sina Weibo has more than 250 million registered users.

I can say that nearly 90% of my friends are active Sina Weibo users. I am following 491 accounts and I have 916 followers. I am a absolute Weibo girl with 5659 micro blogs published.

Image shows information of my Weibo account>

What can Weibo do?

I keep up with my friends back at home through Weibo. Everyday in the evening—while they are at the beginning of the day, I can hear from my dear friends saying good morning or complaining about the traffic or weather. That makes me feel close with them, as if I am not at the opposite side of the Pacific.

As I am at the process of becoming a PR practitioner, I realized many things that Weibo can do other than just keeping up with friends. It is a powerful communication tool—because it is a net, and people gather on this net. Let’s see how powerful the net is.

The power of weibo

Reasons why Weibo is so popular

  • User-friendly

It is easy to use. Pictures are easy to see, you can follow anyone easily by clicking a button, you can also download app for your mobile phones.

  • Fast

The information is easy to get, so it is easy to spread. People find information actively, and “viral” the information.

  • Informative

Weibo has become sources of information for many people, including me.

  • New person to person relationship

You can follow anyone on the site. It is not like LinkedIn, you need some relationship to get connect with someone. It is not like Facebook, you search someone through the information that you already know—school, gender, email, etc. You can actually see anyone’s account. This is a brand new relationship format.

 Weibo, as well as Twitter, is the fastest media ever!

The last minute thing is the next minute’s “viral”. On the small column called “hottest topics”, you can see what people are talking about this minute on Weibo. That’s why many marketers and communication people use Weibo as a very important platform to distribute their products and to spread out their messages.

I talked so much about Weibo because I take it as a part of my daily life. Actually, you are out of fashion if you are not an active user of Sina Weibo! Follow me on Sina Weibo: @王妙妙欢乐多

<Images are all from the author.>

13 Responses to “Shanghai Young People’s Favorite Social Media Site: Sina Weibo”

  1. Claire February 22, 2012 at 09:00 #

    Since I started to use Weibo, just like the American youth did, I quit RenRen (which is the Chinese version of Facebook) ’cause Weibo is faster and easier to post and comment and share something!!

    • KellyMiaoMiao February 22, 2012 at 19:15 #

      Claire, thanks for your commenting! Yes, I agree with you that Weibo is much easier to post what you think and to share what you like. And it can even share something to a particular friend. I love Weibo way more than other kinds of social media sites.

  2. Alan February 23, 2012 at 14:55 #

    Hi, Kelly.
    I see you comment on my Hangzhou blog. Hangzhou and Shanghai are just like sister cities but so different. It not rare to see people visiting West Lake from Shanghai. And now it’s become more easier to travel between the two cities with the help of the high speed railway, just 45 minutes! Shanghai is more modern while Hangzhou is more quite for leisure life.

  3. Annie Wang February 24, 2012 at 00:21 #

    my dearest friend….u did a really great job on this blog….i think it’s a nice window which can show the people all around world what’s shanghai like. and, keeping doing~

    • KellyMiaoMiao February 26, 2012 at 06:14 #

      My dearest friend, thank you for commenting. Yes I will keep doing this. It’s also a fun job for me to present an authentic Shanghai.

  4. Julian February 24, 2012 at 00:42 #

    You are the one that brought me to the Weibo world~

    • KellyMiaoMiao February 26, 2012 at 06:28 #

      Don’t say that! Or my professor would know you are my good good friend!

  5. Xiao Po February 26, 2012 at 07:31 #

    Due to strong internet surveillance by Chinese government, it is a problem if the Weibo could be free of any thoughts for anyone, nevertheless it is a cool platform for spreading the information rapidly.

    • KellyMiaoMiao February 26, 2012 at 07:34 #

      Thoughtful comment! Thank you.
      Yes, I agree with you that there is a problem of the government thing. But it is still a cool platform for many companies and organizations to promote their products and services. And they are gaining profits!
      BTW, your English is very good.

  6. Alan February 28, 2012 at 04:10 #

    Chinese Version Twitter(Weibo) is a combination of entertainment and information. Its much more than a communication tool for us. The thing I worried about is that the tweets leaks too much information about yourself and the how to protect the information became a big problem for us. Once you personal information leaks, you will received hundreds and thousands of junk emails. My Weibo account has been stolen once, and since then, my email box is always full of junk and tricky emails. At the same time, the information you publish on the tweets will be known by everybody, what you like, what you eat and wear and much information on tweets is open to public. I remember someone’s house was robbed because that dude leaks personal information including house, habits, wealth, personal stuffs…….

    • KellyMiaoMiao March 1, 2012 at 08:19 #

      Yes that’s true that we sometimes cannot protect of our personal information. Maybe we should leave this tough thing for our government.

  7. stefaniemoore March 2, 2012 at 22:57 #

    Informative post, Kelly. Looks like you are a Weibo superstar.

    Alan raises a good point in terms of online privacy. People have to be more cognizant of what they’re posting and how much they’re sharing. There is actually a website – – that features people who share when they’re not home and related info like that. It’s OK to be more personal as we establish our online brand and build relationships online, but at the same time we have to be careful about our safety and privacy. It’s a fine line.

    • KellyMiaoMiao March 3, 2012 at 20:25 #

      Yes, that’s true. I also see many of my friends playing foursquare and sign wherever they go. I don’t do that because I think that’s too private. Yes I would tell them to stay safe online…

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